Clarity can be magic

In October 2015 United Airlines stopped flying to JFK airport in New York city. It focused its flights to their nearby hub in Newark, N.J.

Two years later they had an insight that New Yorkers believe JFK is a closer airport than Newark. But that isn’t the case.

The airline installed screens on 125 taxi tops throughout the city that shows the travel times from a taxi's location to both JFK and Newark airports in real time.

Of course they only introduced the taxi top screens after they did their research and realized that travel times to Newark are notably shorter than those to JFK, often at least 30 minutes shorter. Many times even more.

Often times the thing that’s keeping your business from leaping to the next level is simply making something clear.

Is there anything you need clarified?

Thank you Shuly Vorhand for sending me this story.

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner