IT TAKES A VILLAGE…

…WELCOME TO OURS

Great things in business are never done by one person. They’re done by a team of people.
— Steve Jobs
 
1631661905341.jpg

Morty Silber

Master MAD Strategist

Morty holds a Master’s degree from Johns Hopkins University. A born entrepreneur, at just 26 years old, Morty started his own business. He built it to 2600 retailers selling his product in under 5 years. 

Today, he combines his education, talent, and expertise to help small businesses transform into big businesses. 

Businesses want to grow, and to do that, they need to connect to the heart of the customer. It’s that connection that gets the sale. That’s marketing in its purest form, and Morty knows what it takes to make that happen. 

One of Morty’s passions it to help charities fundraise for the critical equipment they need. He is also a passionate keynote speaker, sharing his invaluable marketing knowledge, and expert industry tips to those fortunate enough to be in attendance.

 

Angela Houzouris

MAD Project Manager

Angela is a natural born leader. With a background in Marketing from Concordia University, she has taken her managing and marketing skills and transferred them into the incredible work that she does. Her debut was in media planning and after a few years, she opened her very own cinnamon bun company, where she prepares the recipes and whips up her own touch on the tasty treat.

Angela makes projects come to life. She uses her background in customer service and management to allow information to flow seamlessly. She develops and monitors the processes that keep our team organized and motivated. With her, the show goes on.

 

Lorraine coulter

Director of MAD Projects

As project director, Lorraine is the genius behind the creative detail. The Executor. The analyst. The one who puts the pieces of the puzzle together. While Morty conceptualizes the cake, Lorraine collects and measures the ingredients. Lorraine's role allows Morty to focus on the bigger picture. She rounds the corners and ensures that a coherent whole is achieved.

Lorraine is a veteran in managing impactful projects and persuasive campaigns. Her impressive background includes video art direction and project management for Rubicon and JPMA Global Inc. . In addition to her penchant for planning and directing, she is a multi-talented artist: a gifted painter and actress, she is also a graduate of Dawson College in industrial design. While others may aim for perfection, Lorraine makes sure to achieve it.

 

Joelle Boivin

Creative MAD Writer

Joelle cultivates creative ideas and turns them into compelling stories. She comes from a background of literature and writing, therefore her skills lie in perception and communication. Detail-oriented, Joelle delivers impactful narratives.

Her experience in customer service and management has given her the ability to work in a team to bring ideas to life. Being in a leadership role, she understood that every team, every company has a tale waiting to be told. Joelle strives to give the story everyone deserves.

 
 

Sorrell Nielsen

Creative MAD Writer

Sorrell enjoys a good puzzle. As a creative writer and circus artist, she faces puzzles daily. She loves the challenge of bringing stories to life, sometimes using words, and other time through her acrobatic movements. Having graduated from Concordia University’s Creative Writing and English Literature program, with a minor in Anthropology, Sorrell is compelled by the subtle and substantive details of relationships among humans—and between humans and nature—that can sometimes go unnoticed. Crafting subtle details into riveting narrative is her favorite kind of puzzle to date.

 

Kassandra
Bertrand-Masse

Creative MAD Designer

Equipped with a degree in graphic design from cegep du Vieux Montreal and a Marketing degree from UQAM, Kassandra obtained the skills to illustrate any company’s image to the world. It only takes a spark to ignite the flame of her creativity, drawing from her outstanding designs that make any company shine. 

Kassandra molds ideas into creative and impactful designs. She sees the world through a lens of explosive colors, expressing herself through her expert skills with both pen and mouse. She can easily translate written words, ideas, or even concepts into the perfect design.

 
 

Alexander (Sasha) Rozenblit

Creative Director of MAD Video

Sasha captures through his lens what our imagination sees.

As our agency’s lead video director, Sasha uncovers the bits that construct the essence of a brand. His raw, unmatched talent has earned him a well-deserved reputation as one of the industry’s best.

An obsessive attention to detail and editing prowess, combined with his easy-going demeanor and vast experience, make him globally sought-after and highly respected. His education in Television and Film Production from the prestigious Ariel University further compliments his natural artistic aptitude.

Sasha has produced and directed hundreds of projects in multiple countries. His specialties include corporate videos, commercials, event production tributes, animations, shorts, and music videos.

Sasha’s camera brings visions to life for the rest of the world to properly appreciate. He proves that humble prodigies still exist in our modern creative ecosphere.  

 
 
Radj.jpeg

eugene (radj) LYSIN

Creative MAD Designer 

Radj is the overseer. The innovator. The visionary. Averse to cliche or mediocrity, Radj creates innovative designs that make you notice. Rather than following industry trends, Radj sets them, bringing gusts of fresh ideas to air out your creative strategy. Radj is a jack of all trades; not only a designer, but he also DJs by night and is working towards a degree in electroacoustics at Concordia University. Radj’s curiosity and passion for experimentation are what makes his work so memorable. Every image he creates is one you just can’t get out of your head.

 
 
FaceApp_1623770979580.jpg

pinnEy FRIEDMAN

MAD Digital Marketing Specialist

A self-described "tech nerd", Pinney is the psychologist of the team; always curious about the newest and best technology and how to harness its power to grow businesses. After starting out in marketing for a retail company, Pinney realized there was a gap in the industry, inspiring him to delve into the inner workings of social media marketing. A master digital strategist across many social platforms, Pinney specializes in ROI-driven marketing and knows how to play matchmaker between product and audience. He loves his time in the country and a perfectly baked bagel. 

 
 
Mike.jpg

MICHAEL shpigelman

MAD Web Developer

Mike is a builder. An intermediary between humans and technology. A wizard of inner workings and secret language. One of the original co-founders of MAKECHAMP in 2012, programming runs in Michael’s blood. When he was just 10 years old, he had already built a website on his own. Needless to say, his work has improved somewhat since then. 

Michael has Tatar roots from Kazan City, which is in Tatarstan in Southern Russia. He has an impressive linguistic resume, speaking English, French, Russian, Hebrew, PHP, C++ and Java. In his free time, Michael practices judo and competes nationally. No need to be nervous though; he also enjoys fishing and playing with his bird and dog.