You are not Alone

Those 4 words are the most opened e-mail sub­ject line most peo­ple have ever tested: “You are not alone.”

And while that’s a nice Cliff Claven-esque CRO tip to throw out, it’s asking WHY that’s such a powerful sub­ject line that’ll get you somewhere.

Here’s why:

Or if that’s not quite explicit enough, per­haps this will be:

• What is your adver­tis­ing doing to make the audi­ence feel as if you get “the way it is” and “how they feel”?
• What are your ads doing to show how your com­pany can sweep in and save the sit­u­a­tion?
• How are your ads mak­ing a promise of future hap­pi­ness?

Because if your ads aren’t doing any of those things, they’re prob­a­bly not doing much of any­thing else, either.

This article was written by my brilliant partner, Jeff Sexton.

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner