Know where you’re going.

Pave the road. Shape the future.

“When you don’t know where you’re going, any road will get you there.” The White Rabbit in Alice in Wonderland

Why do we get so wrapped up in our long list of daily must-do tasks that we forget to also spend time thinking about the future of our business. Knowing where you are going and planning for future changes is important if you're to stay ahead of your competitors because while you're spending your time on the “merely urgent”, your competitors are planning for change and shaping their future.

Those who plan for the future will become the market leaders and those who don’t will simply follow in their footsteps. 

You have the power to shape your future.

 “If you believe no company can predict the future, you are right. But if you believe no company can develop deep and useful insight into what is likely to occur in the future, and how, therefore, the future can be shaped to your advantage, then you will be at the mercy of competitors who today are thinking about the future and will create the industries of tomorrow.” - Gary Hamel and C.K. Prahalad, Harvard Business school.

Hamel and Prahalad believe that asking yourself these important questions can help you pave the way to a sustainable future.

“Who will your customer be in the future?”

“What channels will you use to reach these customers in the future?”

“Who will your competitors be in the future?”

“What will be your competitive advantage in the future?”

“What skills or capabilities will make you unique in the future?”

“Where will your profit margins come from in the future?”

Remember, just because something is not urgent, doesn’t mean its not important.  Decide what you want your company’s future to look like today.

What does your company’s future look like?

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner